How to use Facebook Ads to Attract More Pressure Washing Customers
The Facebook platform is constantly changing and ads have become easier to run over the years through the Facebook meta account. In this blog post we’re going to cover the principles and best practices on how to run your ads for you’re pressure washing business. There are 5 steps for you to run paid advertising on Facebook.
- A business Facebook pages
- Facebook meta account (for ads management)
- Your advert (Images, advert copywriting, the offer)
- Type of ads you will be running (Facebook lead ads are most popular for a pressure washing business)
- Excel or google sheets (when you download your leads, they are easily viewable in a spread sheet)
Components of a Successful Pressure Washing Facebook Ad
Breaking down a Facebook ad into five components:
- Your offer
- The ad itself
- Call-to-action
- Sales process
- Follow-up.
Before setting up your Facebook ads, understand that while each component is crucial, the offer is paramount. No one will engage if the offer
lacks appeal.
Creating Your Pressure Washing Facebook Ads Offer
For potential clients, clarity is key. Ensure your offer clearly presents your services. Tailor the offer around your most profitable service or one you can readily provide. High-profit services permit a higher cost per client acquisition—consider this while crafting your offer.
Sample Offer Ideas:
- 20% off (specific service), £200 discount!
- (specific service), Free roof survey with every (specific service)!
- Refresh your home! 20% off all (specific service)
- Book now and receive a free (service) with any (additional service).
- Limited time offer: Get your patio pressure washed for just £99. with any (high ticket service)
- Refer a neighbor and both get 15% off your next (gutter clean / seasonal service)
- New customer special: 10% discount on first-time pressure washing.
- Bundle deal: Combine driveway and walkway cleaning for -£150 off!
- Seasonal offer: Spring clean your home exterior with 25% off!
- Loyalty reward: Every 5th pressure wash is 50% off
Developing a Facebook Ad for Your Pressure Washing Business
Advertising on Facebook allows you to reach people scrolling the facrebook feed, the market place and even other platforms Meta owns such as Instagram and whatsapp and it comes at a cost. Whether or not you acquire customers using paid advertisement, Facebook bills you, so it's crucial to make your ad intriguing and inviting. Below is an example of a driveway cleaning Facebook ad used for the service business Squeaky Solihull.
The advert is inviting and there's something for the view to learn. The video is satisfying and the offer is clear with a direction on what to do next.
Components of Creating Your Facebook Ad
Visuals, Ad Copy, and Call-to-Action are pivotal. Whether using images or videos, aim to halt a user's scrolling pattern. Engage them with something unique, controversial, fun, or engaging, employing a "pattern interrupt" technique.
Remember, user attention spans are short so craft compelling ad copy that communicates your offer effectively. Influence and guide potential clients toward claiming your offer.
The call-to-action should be clear and actionable. Direct users
on what steps to take next, like "Get Quote" as shown in the advert example above.
Facebook Ads Sales Process for New Leads
Upon receiving a new enquiry, timely response is crucial. Studies show a significant conversion chance within the first 5 minutes.
Consider automating this process using tools like Zapier, Twilio, or integrated CRM platforms like the one on offer from GetCleaningClients.com
Engagement with leads is where you nurture potential clients and discover if they're the right fit for your services.
Challenges with Easy Facebook Ad Setup
Facebook's streamlined ad setup can lead to a common issue—automatically populating user information in lead forms.
What this means is when a Facebook user is scrolling the platform , they see your offer and decide to click it the form. It auto populates making it easier than ever to claim your offer which happens in a little as two clicks.
Because Facebook has made it so easy for their users to claim your offer, it means you have to become super fast in engaging the enquiry while its still top of the potential clients mind.
Delayed responses post-engagement can lead to lost opportunities. To combat this pressure washing businesses using Facebook ads should be utalising automations to streamline the engagement and nurturing within their sales process.
Sales Process After Fast Responses to Facebook Leads
Utilise sales scripts to navigate through the discovery phase, understanding the emotional drivers, highlighting desired outcomes, and presenting solutions.
Not all clients are ready to buy immediately—effective follow-ups are crucial
If you currently are looking for a sales process but don't have one currently, check our out our selling in 3's phycological sales process.
Effective Follow-Up for Leads
Automate follow-ups via email and SMS marketing to gently remind potential clients about your offer, transforming underperforming campaigns into highly profitable ones.
Done-for-You Facebook Ads
For businesses seeking expert assistance in Facebook ad setup or efficient systems for their pressure washing business, consider reaching out to GetCleaningClients.com -an all-in-one marketing agency specialising in exterior cleaning, dedicated to elevating your client acquisition game. You can even take their free marketing audit and see what gaps you might have in your current marketing process.
